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US 7467 Investigate how different audiences interact with media texts
  • We have done the first part of this unit (your media consumption log and comparisons)
  • Now we will do Element 3 - to be assessed in the school exam slot in week 6 term 3
  • Element 3 is about how audiences interpret (read) media text and see it in different ways, depending on who they are and when the text was made
  • Media texts reflect strongly the time and society in which they were made. For example see the film noir genre and 'The Malboro Man'
  • In this unit we will learn to read/interpret a text from a different time/society from two angles
  1. The main reading - the intended interpretation at the time
  2. A variant reading- how we vuew the text and the way people and issues are shown through '2010 eyes'
An example: 'Father knows Best Sitcom' Episode 21 The matchmaker

Some background about 1950's America you need to know:
  • It was an economic boom time
  • There was a baby boom
  • There was a rapid growth of suburbia
  • Technological advancements and commercialism were on the rise (led to the marketing of 'essential' household technology such as vacum cleaners and washing machines
  • Family was important
  • Conservative morals and ethics
What can you say
about how these
topics are viewed? 
Dominant reading
(1950s) 
 Secondary Reading
(2010)
 Women  

 
 Children
 
 Marriage  

 
 Family Life  

 
 Smoking  

 
 One other topic 
of your choice
   




 
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